Raunak
Singh
Brand Strategist & Growth Consultant
Delhi NCR · Available Remotely
Why do some brands become impossible to ignore while others spend a fortune just to be forgettable?
The answer, I found, was almost never the ad budget. I started in digital obsessed with that question, and five years later it's still what drives every project I take on.
Over the past five years I've worked with startups, D2C founders, and service businesses across Delhi NCR and remotely — helping them sharpen their positioning, rebuild their digital infrastructure, and create demand that compounds rather than evaporates when the ad spend stops.
My approach sits at the intersection of brand thinking and performance marketing. I care deeply about the story a brand tells and equally about the metrics that prove it's working. One without the other is either self-indulgent or shortsighted.
I work with a small number of clients at a time — by design. Every project gets my full attention. I'll tell you honestly what I think will move the needle, and what's a distraction.
Work with me →Three principles that govern every project
Clarity before creativity
A beautiful brand without a clear position is expensive decoration. I start with the strategic foundation — who you're for, what you stand for, why that matters — before touching anything visual or written.
Build assets, not campaigns
Campaigns deplete when you stop paying. Assets compound when you stop paying. SEO, a great website, and a strong brand narrative keep working for you. I bias towards the things that keep working.
Honest numbers only
Vanity metrics are a trap. If the phone isn't ringing more, the cart conversion hasn't improved, or the organic traffic isn't growing — something needs to change. I'll tell you when something isn't working.
What I actually know how to do
Specifically, not vaguely.
If your brand deserves better, let's fix that.
I take on a small number of projects at a time. If you're serious about building something worth noticing, let's talk.