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Restaurants · Cafes · Cloud Kitchens · Delhi NCR
Zomato and Swiggy take 18 to 30% of every order. A restaurant website with local SEO and direct ordering lets you own the customer relationship and cut your cost per order to near zero — starting with a Google presence that captures nearby searches.
₹0
Commission on direct orders
6–8 wks
Local 3-pack timeline
₹35K+
Restaurant website from
Aggregators get you orders. They also own your customer data, control your visibility, and take a significant cut of every rupee.
Every Zomato or Swiggy order costs 18 to 30% of the order value. On a ₹500 order, you net ₹350–₹410. That compounds to lakhs in margin lost per year.
The customer who orders through Zomato belongs to Zomato. You can't reach them with a loyalty offer, a new menu launch, or a festive discount without paying again.
Zomato's listing algorithm changes. A drop in your rating or a platform policy change can cut your visibility overnight. You have zero control over it.
A "restaurant near me" search returns Google Maps results first. If your GBP isn't optimised, you don't appear — and the customer sees a Zomato listing instead of your direct page.
Not just a menu online — a complete Google presence that drives covers and direct orders.
Restaurant Website
Mobile-first, fast-loading website with your menu, food photography, story, and a direct call-to-action for bookings or delivery. Built to load under 2.5 seconds on 4G — 70% of restaurant searches happen on mobile.
Google Business Profile
A fully built-out GBP puts your phone number, address, menu, and photos directly in Google Maps — visible to someone searching for food nearby right now, without clicking anything else.
Local SEO
Target searches like "dim sum Noida", "rooftop restaurant Gurugram", or "biryani near Sector 18" — high-intent local searches where a nearby customer is deciding where to eat right now.
The situation
A café in Sector 29 Gurugram with 80% of orders coming through Zomato. Walk-in traffic was minimal despite being in a high-footfall area. GBP was claimed but incomplete — 7 photos from 2022, empty description, no menu, 11 reviews in 3 years. The website was a Wix site loading in 9 seconds on mobile.
What changed
Result
Café appeared in local 3-pack for "café Sector 29 Gurugram", "coffee shop Gurugram", and two cuisine searches within 8 weeks. Walk-in traffic from Google doubled. Direct orders via website and WhatsApp went from 15/month to 62/month — at zero commission.
Dine-in focused restaurants looking to rank for local searches and reduce aggregator dependency. Location pages targeting your specific neighbourhood and cuisine type.
Cafes that want fast-loading websites — not Wix or Canva sites that look good but load in 8 seconds and have no SEO structure that helps them show up on local searches.
Delivery-only kitchens wanting to capture direct orders and reduce Swiggy/Zomato commission. A landing page with WhatsApp ordering is the minimum viable setup.
Restaurant groups with 3 to 10 locations in Delhi NCR. Separate GBP listings, location-specific SEO pages, and a centralised website architecture without duplicate content issues.
Premium restaurants where website experience matters as much as rankings. High-end design that loads fast and reflects the quality of the dining experience — not a generic template.
Venues doing both dining and private events. Separate landing pages for banquet enquiries targeting corporate events and wedding searches in the right Delhi NCR localities.
Yes. Zomato and Swiggy take 18 to 30% commission on every order, and you have no ownership of the customer relationship. A website with direct ordering reduces your cost per order to near zero. When someone searches 'restaurant near me' or 'North Indian food Connaught Place', a properly SEO'd website with a well-maintained Google Business Profile gives you visibility that doesn't depend on a third-party platform's algorithm or commission structure.
A verified and complete Google Business Profile is the core requirement. Add consistent citations on JustDial, upload regular photos of your food and interior, add a complete menu, set accurate hours, and build a review generation process. A GBP with 30+ reviews, 25+ photos, and regular posts ranks significantly higher than a claimed-but-neglected profile. On-page Restaurant and Menu schema markup on your website reinforces the local relevance signal.
Zomato dominates broad restaurant searches nationally, but it's weaker for hyper-local searches. 'Biryani Lajpat Nagar' or 'dim sum Sector 18 Noida' will often show Google Maps results and individual restaurant websites above aggregators because they're cuisine and location-specific. Strong local SEO — GBP optimisation, locality and cuisine landing pages, and consistent citations — lets a restaurant rank above Zomato for the exact searches that convert nearby customers who are deciding where to eat right now.
A restaurant website that converts visitors needs: a mobile-first layout loading under 3 seconds, an online menu with photos and prices, a table reservation form or WhatsApp booking link, a Google Maps embed, gallery with real food photography, and clear operating hours. Restaurant and Menu schema markup helps Google display your menu directly in search results, reducing the click barrier between search and visit — important when the customer is searching on a phone.
A restaurant website with me costs ₹35,000 to ₹65,000 depending on scope. A basic site with menu, gallery, contact, and GBP setup is ₹35,000. A site with online ordering, table reservations, multiple location pages, and blog content costs ₹65,000. Ongoing SEO and GBP management runs ₹15,000 to ₹25,000 per month. Cloud kitchens focused purely on delivery need a smaller investment — a landing page with WhatsApp ordering starts from ₹15,000.
Ready to reduce aggregator dependency and own your Google presence?
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