Work that moves
the needle.
Numbers over narratives. Every project below has a specific, measurable outcome — because that's the only kind of work worth doing.
312%
More Google calls · 60 daysDental Clinic, Noida — Website Rebuild + Local SEO
The challenge
An outdated 2019 WordPress site loading in 8.4s. Google Business Profile unclaimed. Ranking only for the clinic's own name — invisible to anyone searching "dentist Sector 18" or "dental clinic Noida." Losing calls every day to competitors who showed up in the local pack.
What I did
- Rebuilt the site on WordPress — new theme, optimised images, server-side caching
- Claimed and fully built out Google Business Profile — 12 photos, all services listed, Q&A, weekly posts
- On-page SEO targeting "dentist Sector 18", "dental clinic Noida", and 4 treatment-specific terms
- Built local citation consistency across JustDial, Sulekha, and Practo
7.2s → 1.8s
The challenge
Mobile load time destroying conversions. Bounce rate at 78%. Bloated Shopify apps, uncompressed images, and render-blocking scripts on every page. Traffic from Meta Ads was arriving but not converting.
What changed
- Removed 6 unused and redundant Shopify apps
- Converted all product images to WebP with lazy loading
- Deferred non-critical JavaScript, minified CSS
- Enabled CDN and browser caching
₹4.2 CPL
The challenge
Google Ads running for 3 months, CPL stuck at ₹60–80, leads poor quality. Homepage used as landing page. No conversion tracking — couldn't tell which campaigns were working. Budget being wasted on broad, non-intent keywords.
What changed
- Built dedicated landing page — benefit-led headline, specific CTA, social proof
- Set up proper conversion tracking (call clicks, WhatsApp, form submissions)
- Restructured campaigns around high-intent keywords only
- Eliminated broad match, tightened geo-targeting to Noida + Delhi
+280%
The challenge
React SPA with good content that Googlebot couldn't render. First-wave indexing showed blank pages. Almost zero organic traffic despite 60+ published blog posts and good backlinks. Rankings flatlined for 8 months.
What changed
- Migrated from React CSR to Next.js with SSR on all key routes
- Implemented dynamic metadata and Open Graph for every page type
- Added BlogPosting and SoftwareApplication schema markup
- Built internal linking structure, submitted updated sitemap
3.1× ROAS
The challenge
Shopify store with steady Meta Ads traffic but 1.2% conversion rate and 1.4× ROAS — barely profitable. Product pages missing reviews, no size guide, return policy buried. Meta Pixel firing on wrong events. No retargeting audiences built.
What changed
- Rebuilt product pages — reviews, size guide, return policy, trust badges above fold
- Fixed mobile checkout flow (3-step → 1-page)
- Repaired Meta Pixel, set up proper purchase and ATC events
- Built retargeting audiences (cart abandoners, 3s video viewers) + WhatsApp cart recovery
Healthcare · Education · eCommerce · SaaS · D2C · B2B
Results across 5 years of client work
Simple, accountable, iterative.
No black-box deliverables. You know what's happening, why, and what to expect next.
Audit
I review your site, traffic, ads, and goals. You get a clear priority list within 24 hours — not a 40-slide deck.
Strategy
We agree on scope, timeline, and what success looks like in numbers. No vague "brand awareness" goals.
Build & Optimise
Work happens in short sprints with regular check-ins. You're never left wondering what's going on.
Measure & Compound
Results are tracked against baselines. What works gets doubled. What doesn't gets replaced. Repeat.
Tell me the problem. I'll tell you if I can fix it.
No fluff, no overselling. An honest conversation about what's possible for your business — and a free audit to start.