Work that moves
the needle.
Numbers over narratives. Every project below has a specific, measurable outcome — because that's the only kind of work worth doing.
312%
More Google calls · 60 daysDental Clinic, Noida — Website Rebuild + Local SEO
The challenge
An outdated 2019 WordPress site loading in 8.4s. Google Business Profile unclaimed. Ranking only for the clinic's own name — invisible to anyone searching "dentist Sector 18" or "dental clinic Noida." Losing calls every day to competitors who showed up in the local pack.
What I did
- Rebuilt the site on WordPress — new theme, optimised images, server-side caching
- Claimed and fully built out Google Business Profile — 12 photos, all services listed, Q&A, weekly posts
- On-page SEO targeting "dentist Sector 18", "dental clinic Noida", and 4 treatment-specific terms
- Built local citation consistency across JustDial, Sulekha, and Practo
7.2s → 1.8s
The challenge
Mobile load time destroying conversions. Bounce rate at 78%. Bloated Shopify apps, uncompressed images, and render-blocking scripts on every page. Traffic from Meta Ads was arriving but not converting.
What changed
- Removed 6 unused and redundant Shopify apps
- Converted all product images to WebP with lazy loading
- Deferred non-critical JavaScript, minified CSS
- Enabled CDN and browser caching
₹4.2 CPL
The challenge
Google Ads running for 3 months, CPL stuck at ₹60–80, leads poor quality. Homepage used as landing page. No conversion tracking — couldn't tell which campaigns were working. Budget being wasted on broad, non-intent keywords.
What changed
- Built dedicated landing page — benefit-led headline, specific CTA, social proof
- Set up proper conversion tracking (call clicks, WhatsApp, form submissions)
- Restructured campaigns around high-intent keywords only
- Eliminated broad match, tightened geo-targeting to Noida + Delhi
+280%
The challenge
React SPA with good content that Googlebot couldn't render. First-wave indexing showed blank pages. Almost zero organic traffic despite 60+ published blog posts and good backlinks. Rankings flatlined for 8 months.
What changed
- Migrated from React CSR to Next.js with SSR on all key routes
- Implemented dynamic metadata and Open Graph for every page type
- Added BlogPosting and SoftwareApplication schema markup
- Built internal linking structure, submitted updated sitemap
3.1× ROAS
The challenge
Shopify store with steady Meta Ads traffic but 1.2% conversion rate and 1.4× ROAS — barely profitable. Product pages missing reviews, no size guide, return policy buried. Meta Pixel firing on wrong events. No retargeting audiences built.
What changed
- Rebuilt product pages — reviews, size guide, return policy, trust badges above fold
- Fixed mobile checkout flow (3-step → 1-page)
- Repaired Meta Pixel, set up proper purchase and ATC events
- Built retargeting audiences (cart abandoners, 3s video viewers) + WhatsApp cart recovery
Healthcare · Education · eCommerce · SaaS · D2C · B2B
Results across 5 years of client work
Simple, accountable, iterative.
No black-box deliverables. You know what's happening, why, and what to expect next.
Audit
I review your site, traffic, ads, and goals. You get a clear priority list within 24 hours — not a 40-slide deck.
Strategy
We agree on scope, timeline, and what success looks like in numbers. No vague "brand awareness" goals.
Build & Optimise
Work happens in short sprints with regular check-ins. You're never left wondering what's going on.
Measure & Compound
Results are tracked against baselines. What works gets doubled. What doesn't gets replaced. Repeat.
Results like these require the right conditions.
Every case study above worked because the client was ready to invest properly and commit to the process.
✓ Good fit
- Established business with revenue — looking to scale, not just "get a website"
- Budget of ₹35,000+ for a project or ₹15,000+/month for SEO/Ads
- Committed to at least 3 months — results aren't instant
- Wants to track real numbers: leads, calls, revenue — not just rankings
- Treats this as an investment, not an expense
✗ Not a fit
- Looking for the cheapest option in Delhi NCR
- Budget under ₹35,000 for a complete website project
- Wants "guaranteed page 1 rankings" in 30 days
- Needs a 2-page site done over a weekend
- Comparing 8 freelancers on price alone
30 minutes. I'll tell you exactly what I'd do.
Free call. No pitch. I'll give you an honest read on your situation — what's blocking growth, what it'll take to fix it, and whether I'm the right person to do it.