White-Label SEO · SEO Reseller · Agency Partner
White label SEO for agencies — the work gets done, your logo goes on the report
You sell SEO retainers. Someone has to actually fix the canonical tags, rewrite the service pages, clean up the Google Business Profile and explain the numbers every month. I do that fulfilment as your agency's back office — technical, local and on-page SEO with reports in your branding.
White label SEO, in one table
White label SEO is SEO work done by an outside specialist and sold by your agency under your own name. I handle the hands-on part — technical fixes, on-page work, local SEO and reporting — while your agency owns the client, the pricing and the relationship.
| What's included | Technical audit and fixes, on-page optimisation, local SEO and Google Business Profile, content briefs, monthly branded report |
| Price | Local SEO from $150 / ₹10,000 per client per month · full SEO from $300 / ₹22,000 · one-off audit from $100 / ₹8,000 |
| Reporting | Monthly PDF or Looker Studio dashboard with your logo, plus a plain-English summary you can forward |
| Access needed | Search Console, GA4, CMS login and Google Business Profile manager access |
| Minimum | 3 months per client — SEO needs that long to show movement |
| Confidentiality | NDA, no client contact, non-solicitation clause |
White label SEO services I fulfil for agencies
Technical SEO
The fixes most agencies sell but never get implemented because nobody on the team touches code.
- Crawl and indexing fixes in Search Console
- Core Web Vitals and speed work
- Schema markup, canonicals, redirects
- Duplicate and thin-page clean-up
Local SEO
For clinics, schools, law firms, restaurants — any client who needs calls from Google Maps.
- Google Business Profile build-out
- Citations: Justdial, Sulekha, Bing, Apple
- Review request process
- Location and service-area pages
On-page & reporting
Pages that rank for the terms the client actually earns from, and reports that show leads, not just traffic.
- Keyword mapping per page
- Title, meta and heading rewrites
- Content briefs or full page rewrites
- Branded monthly report + summary
312%
More Google Calls · 60 DaysDental clinic, Noida — website rebuild + local SEO
The situation
An outdated 2019 WordPress site loading in 8.4 seconds, an unclaimed Google Business Profile, and rankings only for the clinic's own name. Competitors owned the local pack for "dentist Sector 18" and "dental clinic Noida".
What I did
- Rebuilt the WordPress site with optimised images and server-side caching
- Claimed and built out the Google Business Profile — photos, services, Q&A, weekly posts
- On-page SEO for "dentist Sector 18", "dental clinic Noida" and 4 treatment terms
- Citation consistency across Justdial, Sulekha and Practo
White label SEO pricing for agencies (2026)
Per client, per month. You resell at your own price.
| Package | USD / month | INR / month | Best for |
| Local SEO | $150–$250 | ₹10,000–₹18,000 | Single-location clinics, schools, service businesses |
| Full SEO | $300–$600 | ₹22,000–₹45,000 | Multi-location or competitive niches |
| Technical SEO audit (one-off) | $100–$250 | ₹8,000–₹20,000 | Pitches, onboarding, site migrations |
| Migration / redesign SEO (one-off) | $250–$700 | ₹20,000–₹50,000 | Protecting rankings during a rebuild |
Link building is quoted separately — I only use outreach and digital PR, not bought link packages that put your client at risk.
Reports your client actually reads
Every report opens with calls, forms and WhatsApp clicks tracked in GA4 — then rankings and traffic. Clients renew retainers when they see enquiries, not keyword charts.
Your logo, your colours, your agency name in the summary. I write it so your account manager can forward it without editing.
A short list of the actual fixes and pages shipped. That's what stops clients from asking what they're paying for.
The next month's priorities with the reasoning, so your team can defend the plan on a call.
White label SEO questions from agencies
What is white label SEO?
White label SEO is when a specialist does the SEO work for a client and an agency sells and delivers it under the agency's own brand. The client sees only the agency: the reports carry the agency's logo, and all communication goes through the agency's team. It lets marketing, design and ads agencies offer SEO retainers without hiring and training an in-house SEO team, while keeping full control of pricing and the client relationship.
How much does white label SEO cost in India?
With me, local SEO costs $150–$250 (₹10,000–₹18,000) per client per month, and full SEO for competitive niches costs $300–$600 (₹22,000–₹45,000). A one-off technical audit starts at $100. Agencies usually resell these at 2–3× because they handle client communication and sales. I ask for a three-month minimum per client, because SEO rarely shows clear movement in the first month and short contracts make results hard to prove.
Is white label SEO the same as an SEO reseller program?
They're closely related. An SEO reseller program usually means you resell a fixed package from a larger provider, often with automated reports. White label SEO with me is closer to having a senior SEO on your team: the plan is built for each client, the fixes are done by hand in the CMS, and you can bring me into strategy discussions. Both keep your agency's brand in front of the client, but the depth of work is different.
Do you build backlinks as part of white label SEO?
Link building is quoted separately and done through outreach, digital PR, local citations and partnerships. I don't use bought link packages or private blog networks, because those can get your client's site penalised, and it's your agency's reputation on the line. For most local businesses, citations, reviews and a handful of relevant local links move rankings more than volume link building, so that's where I start.
What access do you need to start white label SEO for a client?
I need Google Search Console and GA4 access, admin or editor access to the CMS, and manager access to the Google Business Profile for local clients. If the site is on custom code, staging or repository access helps. Everything is granted through your agency's accounts where possible, so access can be removed in one step if the partnership ends. I start with a technical audit in week one, then share a 90-day plan you can present.
Related services and guides
Builds, rebuilds and landing pages under your brand — useful when an SEO client needs a new site first.
How I approach YMYL niches like clinics and hospitals, where trust signals matter more than volume.
The local SEO piece that moves calls fastest for clinics, schools and service businesses.
Have SEO clients and no one to do the work? Let's talk.
Send me one client's URL. I'll run a free technical check and show you what the first 90 days would look like under your brand — before you commit to anything.